Netflix is a company involved in a business of renting the DVDs online. They have quite a big market and they serve their market through electronic mails.

They send the purchased DVDs via email to the clientele, and believe it or not they have a business of around $15 billion per year. But they are force to think otherwise to penetrate directly online. They are planning to purchase the content license.

They are planning to change a little by coping with the technology, as DVDs market is dropping by the time. The management is well aware of the fact that the customer wants more than a DVD on email as first he has to download and then play.

The movie lovers are getting more instant like they want to have a movie playing on their screen in one click without wasting any minute.

The industry is having a move again so Netflix has decided to make them legal for the contents as they planned to scream the movie online for their clients.

No emailing, no downloading. The DVDs market is expected to be crashed badly within next half decade. So everyone is ready to face the music but lets wait and hope for the Netflix to maintain their income level.